What does a Sales Representative do?
A sales representative is expected to generate new business and manage relationships with prospective and existing customers to drive revenue. Below is a ready-to-use job description template, along with a step-by-step guide to customizing it for your team.
Sales Representative Job Description Template
[Company Name] is hiring a Sales Representative
About the Role
[Company Name] is looking for a sales representative to generate new business and manage relationships with prospective and existing customers to drive revenue. This role reports to the Sales Manager and is based in [Location / Remote / Hybrid].
Responsibilities
- Identify and reach out to potential customers through calls, emails, and meetings
- Present and demonstrate products or services to prospects
- Negotiate terms and close sales to meet monthly targets
- Maintain accurate records of sales activity in the CRM
- Build long-term relationships with customers for repeat business
- Stay up to date on product knowledge and market trends
Requirements
- 1-2 years of experience in sales or a customer-facing role
- Strong communication and negotiation skills
- Self-motivated with a results-driven approach
- Comfort with CRM tools and basic sales reporting
Nice to Have
- Experience in the specific industry or product category
- Existing network of relevant contacts
Salary Range
₹200,000 – ₹450,000 per annum, based on experience and location.
How to Apply
Interested candidates can apply by sending their resume to [careers@company.com] or applying via [Careers Page Link].
Step-by-Step Guide to Writing a Sales Representative Job Description
Here's how to adapt this template into a job description that attracts the right candidates:
Step 1: Define the Role's Purpose
Before listing responsibilities, get clear on why this sales representative role exists and what success looks like in the first 90 days. This shapes everything else in the job description.
Step 2: Benchmark Against Similar Roles
Look at how other companies, especially close competitors, describe a sales representative role. This helps you calibrate scope, seniority, and expectations realistically.
Step 3: List Core Responsibilities
Write out the 5-6 responsibilities that matter most for this sales representative role, in order of importance. Avoid vague statements, be specific about what the person will actually do day to day.
Step 4: Define Required Qualifications
Separate must-have requirements from nice-to-haves. Being overly strict on requirements for a sales representative role can screen out strong candidates who'd otherwise be a great fit.
Step 5: Add Compensation and Culture Details
Include a salary range wherever possible, along with a short note on team culture or what makes the role interesting. Transparent job descriptions consistently get more qualified applicants.
Step 6: Review and Publish
Have the hiring manager and HR both review the final job description before it goes live, to make sure it accurately reflects the sales representative role and matches your employer brand.
FAQs
What does a sales representative do?
A sales representative identifies prospects, presents products or services, negotiates deals, and closes sales to meet revenue targets.
Is sales representative the same as account executive?
The titles are often used interchangeably, though 'sales representative' more commonly refers to field or inside sales roles, while 'account executive' often implies a more senior, quota-carrying closing role.
Writing the job description is just the first step. Intervue helps teams run structured, bias-free technical interviews at scale, so you can hire the sales representative who's the best fit, not just the best interviewer.