What does a Copywriter do?
A copywriter is expected to write clear, persuasive copy across marketing channels that drives engagement and conversions. Below is a ready-to-use job description template, along with a step-by-step guide to customizing it for your team.
Copywriter Job Description Template
[Company Name] is hiring a Copywriter
About the Role
[Company Name] is looking for a copywriter to write clear, persuasive copy across marketing channels that drives engagement and conversions. This role reports to the Content Manager / Marketing Head and is based in [Location / Remote / Hybrid].
Responsibilities
- Write copy for web pages, ads, emails, and social media
- Collaborate with design and marketing teams on campaign messaging
- Edit and proofread content for clarity, tone, and grammar
- Adapt writing style to match brand voice across channels
- Research topics and products to write accurate, compelling copy
- Test and iterate on copy based on performance data
Requirements
- 1-3 years of professional copywriting experience
- Excellent writing, editing, and proofreading skills
- A portfolio demonstrating range across formats and channels
- Ability to write to a brief and meet deadlines
Nice to Have
- Experience with SEO copywriting
- Familiarity with conversion rate optimization principles
Salary Range
₹300,000 – ₹600,000 per annum, based on experience and location.
How to Apply
Interested candidates can apply by sending their resume to [careers@company.com] or applying via [Careers Page Link].
Step-by-Step Guide to Writing a Copywriter Job Description
Here's how to adapt this template into a job description that attracts the right candidates:
Step 1: Define the Role's Purpose
Before listing responsibilities, get clear on why this copywriter role exists and what success looks like in the first 90 days. This shapes everything else in the job description.
Step 2: Benchmark Against Similar Roles
Look at how other companies, especially close competitors, describe a copywriter role. This helps you calibrate scope, seniority, and expectations realistically.
Step 3: List Core Responsibilities
Write out the 5-6 responsibilities that matter most for this copywriter role, in order of importance. Avoid vague statements, be specific about what the person will actually do day to day.
Step 4: Define Required Qualifications
Separate must-have requirements from nice-to-haves. Being overly strict on requirements for a copywriter role can screen out strong candidates who'd otherwise be a great fit.
Step 5: Add Compensation and Culture Details
Include a salary range wherever possible, along with a short note on team culture or what makes the role interesting. Transparent job descriptions consistently get more qualified applicants.
Step 6: Review and Publish
Have the hiring manager and HR both review the final job description before it goes live, to make sure it accurately reflects the copywriter role and matches your employer brand.
FAQs
What does a copywriter do?
A copywriter writes marketing copy, for ads, web pages, emails, and social media, aimed at engaging audiences and driving action.
Do copywriters need a portfolio?
Yes, most copywriter roles require a portfolio of writing samples, since it's the clearest way to demonstrate range and quality of work.
Writing the job description is just the first step. Intervue helps teams run structured, bias-free technical interviews at scale, so you can hire the copywriter who's the best fit, not just the best interviewer.